Paid Media Manager

About Us

We’re a growing U.S. marketing team supporting multiple leading construction software products under the ALLPLAN umbrella. With strong brand recognition, a global presence, and ambitious growth goals in North America, we manage multi-brand campaigns across a variety of platforms, channels, and customer segments.

Our focus is on generating high-quality pipeline, scaling our digital presence, and driving measurable impact through strategic marketing execution.

About the Role

We’re looking for a Paid Media Manager to own and execute our paid media, email marketing, SEO, and organic social strategy. You’ll run the channels that fuel our pipeline and be the go to person for performance insights, optimizations, and testing. You’ll collaborate closely with content, events, and product marketing to make sure campaigns launch on time, land with impact, and deliver results.

If you thrive in a fast-paced environment, love making a big impact, and consider yourself a high performing team player, you’ll fit right in. Bonus points if you're excited to work hands-on with top-tier marketing tools like HubSpot, Salesforce, and Marketo.

Location: Hybrid to our office in Lincoln, Nebraska. 

What You’ll Be Doing

Core Responsibilities:

• Plan, launch, and optimize paid media campaigns (Google, Bing, LinkedIn)
• Own all social channels (LinkedIn + YouTube) and maintain a consistent posting schedule
• Build and send promotional and nurture emails in HubSpot (excluding event emails)
• Manage website performance from a conversion and SEO standpoint (non-content)
• Track, report, and optimize for CPL, MQLs, and overall channel performance

Secondary Tasks:

• Maintain UTM structure, lead source tagging, and analytics dashboards (GA4, HubSpot)
• Coordinate timing with Events and Content teams for campaign rollouts
• Support CRM and lead stages between HubSpot and Salesforce
• Build workflows and list segments for email marketing

What Your Week Might Look Like:

• Launch a new paid search campaign 
• Schedule social posts across 3 brand channels 
• Analyze and improve performance of a key landing page 
• Send a nurture email and optimize based on engagement 
• Build a dashboard to show ROI by campaign and channel

What You’ll Own & Be Measured On

Channels Owned:

• Paid media (Google Ads, Bing, LinkedIn)
• Email marketing (HubSpot – campaigns, nurtures, lists)
• Organic social (LinkedIn, YouTube)
• SEO and website performance (non-content)
• Campaign tracking and analytics (GA4, UTMs, dashboards)

Monthly/Quarterly Outputs:

• Monthly campaign performance reports (CPL, MQLs, ROAS)
• Social media calendar and post performance
• Email performance reports (CTR, form fills, conversions)
• Quarterly summary of paid campaign performance by brand

KPIs:

• MQLs generated by channel
• Cost per lead (CPL)
• Landing page conversion rate
• Email open and click-through rates
• Social media engagement and growth

Qualifications:

• 3–5 years of experience in digital marketing, preferably in B2B SaaS
• Proven ability to run and optimize paid campaigns across Google, Bing, and LinkedIn
• Experience with HubSpot (or similar) for email marketing and automation
• Understanding of SEO principles and website CRO
• Proficiency in GA4, UTM tracking, and campaign performance reporting
• Strong organizational skills and the ability to juggle multiple brand priorities
• A proactive mindset and willingness to jump in and figure things out

Bonus: 

• Experience with construction tech or industrial B2B
• Working knowledge of HubSpot, Salesforce and/or Marketo

Why You’ll Love Working With Us

We’re a tight-knit, cross functional team that values clarity, ownership, and making things happen. We move quickly and care deeply about making an impact. You’ll work on real campaigns, own your results, and help grow multiple products in a competitive industry.