Digital Marketing Specialist

Available in Lincoln, NE (Hybrid)

ALLPLAN is a world leader providing innovative software solutions to support architects, engineers, building contractors, and facility managers in the planning, construction, and management of buildings and infrastructure projects.

As part of our aggressive growth strategy in the Americas, we are looking for a high-performing Digital Marketing Specialist to ensure we meet our revenue growth targets by generating high-quality pipeline, scaling our digital presence, and driving measurable impact through strategic marketing execution. 

What You Will Do

• Plan, launch, and optimize paid media campaigns (Google, Bing, LinkedIn)
• Own all social channels (LinkedIn + YouTube) and maintain a consistent posting schedule
• Build and send promotional and nurture emails in HubSpot 
• Manage website performance from a conversion and SEO standpoint
• Track, report and optimize for CPL, MQLs, and overall channel performance

What Your Week Might Look Like

• Launch a new paid search campaign
• Schedule social posts across three brand channels
• Analyze and improve performance of a key landing page
• Send a nurture email and optimize based on engagement
• Build a dashboard to show ROI by campaign and channel

How We Measure Success

• Marketing Qualified Leads generated by channel (MQLs)
• Cost per lead (CPL)
• Landing page conversion rate
• Email open and click-through rates
• Social media engagement and growth

What We Need In You

• Relevant experience in digital marketing, preferably in B2B SaaS
• Proven ability to run and optimize paid campaigns across Google, Bing and LinkedIn
• Experience with HubSpot (or similar) for email marketing and automation
• Understand of SEO principles and website CRO
• Proficiency in GA4, UTM tracking, and campaign performance reporting
• Strong organizational skills and the ability to juggle multiple brand priorities
• Proactive mindset and willingness to jump in and figure things out
• BONUS for industry experience (AEC)