Senior Product Marketing Manager

The construction industry is one of the most fascinating industries in the world - creativity, dynamism, and innovation go hand in hand. At Nemetschek, we are shaping the future of the building and media industries through intelligent software solutions and promote international collaboration that sets the use of open standards (OPEN BIM). This means that buildings can be designed, built, and operated more efficiently, sustainably, and in a way that conserves resources. This openness is also reflected in our working environment, as we enable our employees to work creatively and flexibly in order to support everyone involved along the construction life cycle and in the media industry in shaping the world.

We are looking for a Senior Product Marketing Manager to grow our overarching Nemetschek Group business. In this role, you are responsible for identifying market opportunities in the AEC/O segment globally and within our broad range of brands and products. Based on your findings, you create and execute compelling stories targeting those defined market segments through all channels. In your role, you act globally in close collaboration with the marketing and sales leadership of the Key Account Team and our brands. You will report to the Vice President of Key Account Marketing.

Responsibilities:

• Conduct market research on target audiences and industry trends, using both primary and secondary sources; create target and account lists in collaboration with Sales.
• Develop and tailor the solution messaging to different stages of the customer journey using various digital channels, events, webinars, emails, and content creation.
• Develop marketing and branding strategies for the solutions define and launch new product bundles/cooperations and identify new customers and segments, using data-driven insights and innovative tactics.
• Establish and maintain targeted customer and industry partnership networks, fostering a collaborative and customer-centric culture.
• Provide ongoing reports and insights on marketing campaign performance, solution penetration, lead generation, and ROI to senior management and stakeholders, using clear and compelling visuals and narratives.
• Perform competitor analysis and market research to inform product decisions and recommendations.

Skills we would like to see in you:

• You are always on the lookout for new and innovative ways to improve the product and the market, and you take initiative and ownership of your projects and tasks.
• Ability to gather and interpret data on consumer behaviors, competitor products, and industry trends, and use this information to inform marketing and product decisions. 
• Deep understanding of the needs, preferences, and challenges of different customer segments and personas
• Ability to craft compelling and consistent product messages that highlight the value proposition and differentiation, create engaging content, and distribute them through the appropriate channels and platforms.
• You work well and cooperatively with multiple stakeholders in a matrix organization, and you foster a culture of trust and mutual respect.
• You have excellent communication and presentation skills in different modes and formats, such as verbal, written, visual, and digital.
• You are always up to date with the latest trends and developments in the product and marketing domains, you can adapt to changing customer needs, market conditions, and business goals.
• You can handle multiple workstreams and deadlines simultaneously, and you are flexible and resilient in a fast-changing product and marketing environment.

Experience: 

• 5+ years of experience in product marketing or a similar role in the B2B software industry, preferably in the AEC/O industry
• Degree in marketing, business or related field, or equivalent work experience
• You have worked in or with international markets, and you are familiar with the challenges and opportunities of working in a matrix organization.
• Proven track record of developing and executing effective marketing and branding strategies for products and increasing market share and competitiveness.
• You have a deep understanding of the marketing frameworks and tactics that drive product success, and you can apply them to different scenarios and goals.
• You have a broad network and contacts in the marketing field, and you can leverage them to set up and execute multiple strategies and campaigns in different markets.

 Why Nemetschek?

• Impact: We offer you a diverse position in a motivating work environment where you can realize your ideas.
• Sustainable Growth: In our sustainably growing and innovative company you have the chance to develop yourself further.
• Culture: With us, you work in an international team with flat hierarchies and short decision-making processes, in which you can make a difference.
• Work-Life-Balance: We offer you various benefits in the areas of sports, nutrition, childcare, and much more.
• Health: The health of all employees is important to us, which is why we offer you a wide range of health and preventive care services.
• Hybrid Way Forward: Through mobile working and variable working hours without core working hours, we enable you to be flexible, both professionally and privately.

About the Nemetschek Group

The Nemetschek Group is a pioneer in digital transformation in the AEC industry. With its intelligent software solutions, it covers the complete life cycle of construction and infrastructure projects. As one of the world's leading groups of companies, the Nemetschek Group increases the quality of the construction process and improves the digital workflow of all those involved in the process. As a result, buildings can be planned, built, and operated more efficiently, sustainably, and with less impact on resources. The focus is on the use of open standards (Open BIM). The innovative products of the various brands of the Nemetschek Group in the customer-oriented segments are used by around six million users worldwide. Founded in 1963, today more than 3,200 experts generate almost EUR 600 million in sales and an EBITDA of 28-29%. As a listed company, listed on the MDAX and TecDAX, our market capitalization is around EUR 6 billion.