Lead Marketing Technology Architect

At Bluebeam, we empower people to advance the way the world is built. We create smart software solutions that make construction sites more efficient, connected and safe and improve the lives of design and construction professionals everywhere.

We are looking for a Lead Marketing Technology Architect to join our team!

About the Role

• Conduct regular audits of Marketo systems, identifying and addressing issues while ensuring best practices in marketing automation.

• Lead the evaluation and optimization of complex implementations of marketing and sales technology environments based on deep expertise and knowledge of best practices 

• Collaborate with cross-functional teams to implement new pilot programs driving business growth and maximize the value of Marketing Automation

• Lead the design and implementation of complex marketing automation solutions including multi-brand environments to enable standardization (via data architecture, templatization, reporting) and scale (via automation, dynamic personalization, data modeling) 

• Partnering with the Client to become an extension of their team to become an invaluable resource to them.

• Manage all technical aspects of Marketo, including campaign execution, database optimization, lead management, and platform scalability.

• Architect and implement Marketo integrations with other enterprise systems such as CRM, analytics, and content management platforms.

• Develop and maintain scalable templates, workflows, and lead-nurturing programs.

• Provide strategic leadership in data governance initiatives, ensuring compliance and data integrity.

• Quantify the impact of marketing, sales, and services activities with Marketo reporting and KPI tracking.

• Analyze marketing data to generate insights that inform decision-making and enhance campaign performance.

• Mentor junior team members, fostering knowledge-sharing and professional development.

About You

• Expert level marketing automation experience, focusing on Adobe Marketo Engage.

• Adobe Marketo Certified Expert (Solution Architect preferred) 

• Deep understanding of Marketing & Sales processes in mid-size and large enterprises B2B technology companies

• Implementation of successful business strategies based on Marketo best practices

• Experience in lead management, segmentation, lead scoring, nurturing programs, enterprise-level campaign strategies, and email marketing best practices.

• Proficiency in A/B testing, multivariate testing, and campaign optimization strategies. 

• Excellent analytical and problem-solving skills, multi-touch attribution models, with the ability to identify marketing trends and enhance campaign effectiveness. 

• Strong communication, collaboration, and leadership abilities; capable of working with stakeholders at all levels.

What we offer

• People-focused, entrepreneurial culture with the backing of a stable, global, corporate entity – Nemetschek

• Competitive compensation and benefits package

  • 100% paid medical premiums for employees, 80% paid for dependents

  • Fully vested 401K right from the day you start

  • Generous PTO, including sick/mental health & volunteer days

  • Free & unlimited access to BetterUp Care, a well-being platform

• Work-life balance fostered through a culture of diversity, inclusion, and appreciation of individual lifestyle needs

• Opportunity for continuous professional development

  • Free & unlimited access to LinkedIn Learning 

  • Up to $5K annual education reimbursement (after 1 year tenure)

Below is our DEIBA (Diversity, Equity, Inclusion, Belonging, and Accessibility) mission statement:

Bluebeam is committed to building an inclusive environment in which everyone, regardless of background, has an opportunity to experience a deep sense of belonging. Each of our unique perspectives amplifies our collective power, and by encouraging diverse perspectives in an environment infused with mutual respect, we arrive at better solutions. And when we bring the best version of ourselves to work, we can make our best contributions to the global community of people who build our world.​

About Bluebeam

The construction industry is adopting new technology at a feverish pace. Tablets and cell phones are replacing paper blueprints, drones are surveying jobsites in 3D, and cloud collaboration is changing the way teams work together. Bluebeam plays a crucial role in this transformation. The key to our success is a customer-focused approach to product development: we work with the industry to create solutions for the industry. Today, over 3 million people throughout the world use Bluebeam. In the US, we’re a critical partner for the majority of top AEC firms, and rapidly expanding our presence globally, with offices in Sweden, Germany and the UK.

Come design and build your future with us!

Bluebeam is proud to be an equal opportunity workplace. We are committed to equal opportunity regardless of race, color, ancestry, religion, gender, gender identity, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.

Base pay offered will depend upon qualifications and other operational considerations. Base pay is one part of Bluebeam’s Total Rewards program, which seeks to compensate and recognize employees for their work. Most sales positions are eligible for commission under the terms of an applicable commission plan, while most non-sales position are eligible for a bonus under the terms of an applicable bonus plan. Additionally, Bluebeam provides best in class benefits, with 100% employee covered health and welfare benefits and paid time off.  Bluebeam is a growing company with many opportunities. If this role and/or pay range is not an exact fit, we still encourage you to apply.

The base pay range for this position is: $150,000 - $190,000

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