Regional Marketing Manager (France)

At Bluebeam, we empower people to advance the way the world is built. We create smart software solutions that make construction sites more efficient, connected, and safe and improve the lives of design and construction professionals everywhere.

As the Regional Marketing Manager, you will be responsible for building awareness, generating demand, and driving revenue through localized campaigns, events, PR/media, and partnerships.  By combining a deep understanding of the French AEC industry, culture, and language with Bluebeam’s global frameworks, the manager ensures effective positioning in a growing market while serving as a subject matter expert and voice of the region back to the business.  

About the role

•  Partner with the enterprise, SMB and channel sales teams to understand the target industries and develop the marketing strategy designed to support and generate pipeline and accelerate the sales process 
• Develop creative, customized programs to drive demand in France, using a multi-channel, integrated marketing approach; including email, direct mail, display, social, regional events, and account-based marketing 
• Identify, create, organize and manage field events including tradeshows, hosted events and conferences and accompanying sales on reseller and customer office/jobsite visits as necessary  
• Coordinate and manage external agencies and vendors across creative, PR, media, and event management to ensure high-quality, localized execution that aligns with Bluebeam’s brand and regional goals
• Track and analyze the effectiveness of marketing programs utilizing marketing technology systems and tools 
• Manage the regional marketing budget, including planning, forecasting, and processing invoices, ensuring accurate allocation of spend and alignment to business priorities
• Serve as the liaison between the local sales team and the global marketing team to ensure lead, conversion and retention goals for the region are met
  Lead special projects on behalf of the global marketing team, as needed

About you 

• Bachelor’s Degree in Marketing or related field
• Proficient in French and English 
• Proven success in collaborating with sales teams to develop and execute programs that had a quantifiable impact on business growth
• Excellent written and verbal communication skills
• Strong interpersonal skills and the ability to build and maintain relationships at every level
• Exceptional organizational skills and the ability to prioritize multiple tasks with excellent attention to detail
• Ability to find creative solutions to challenges and use data to drive decisions
• Proven ability to maximize reach by leveraging multiple marketing channels and repurposing assets and deliverables for extended use
• Proficient in Microsoft Office and experience with project tools such as Asana, Monday, Jira, etc.
• Comfortable learning new technology and adopting processes. After all, we are a software company
• Experience with budgeting and forecasting

Nice to have

• Proficient in Miro, Figma, Marketo, Salesforce, Google Analytics and social media analytics.
• Familiarity with the architectural, engineering, construction industries  
• Experience working with Resellers  
• Experience working in a technology company, preferably software  
• Content marketing and/or PR experience. 
• Experience working with agencies and outside vendors. 

What we offer

• People-focused, entrepreneurial culture with the backing of a stable, global, corporate entity – Nemetschek
• Competitive compensation and benefits package
• Work-life balance fostered through a culture of diversity, inclusion, and appreciation of individual lifestyle needs
• Opportunity for continuous professional development
• Free & unlimited access to LinkedIn Learning
• Up to $5K annual education reimbursement (after 1 year tenure)
   

Below is our DEIBA (Diversity, Equity, Inclusion, Belonging, and Accessibility) mission statement:

Bluebeam is committed to building an inclusive environment in which everyone, regardless of background, has an opportunity to experience a deep sense of belonging. Each of our unique perspectives amplifies our collective power, and by encouraging diverse perspectives in an environment infused with mutual respect, we arrive at better solutions. And when we bring the best version of ourselves to work, we can make our best contributions to the global community of people who build our world.​

About Bluebeam:

The construction industry is adopting new technology at a feverish pace. Tablets and cell phones are replacing paper blueprints, drones are surveying job sites in 3D, and cloud collaboration is changing the way teams work together. Bluebeam plays a crucial role in this transformation. The key to our success is a customer-focused approach to product development: we work with the industry to create solutions for the industry. Today, over 3 million people throughout the world use Bluebeam. In the US, we're a critical partner for the majority of top AEC firms, and rapidly expanding our presence globally, with offices in Australia, Denmark, Sweden, Germany and the UK.

Come design and build your future with us.

Bluebeam is proud to be an equal opportunity workplace. We are committed to equal opportunity regardless of race, color, ancestry, religion, gender, gender identity, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.