Performance Marketing Lead

At Bluebeam, we empower people to advance the way the world is built. We create smart software solutions that make construction sites more efficient, connected, and safe and improve the lives of design and construction professionals everywhere. 

The Performance Marketing Lead is a hands-on, results-driven leader responsible for driving demand generation and measurable business growth for our SaaS technology supporting all sister brands. This role requires deep expertise in search engine marketing (SEM), digital channel optimization, analytics, tagging/tracking, and advanced measurement enablement.

About the Role: 

Digital Performance Strategy & Execution

• Lead the development and execution of digital performance media campaigns across paid search, social, programmatic display, and other emerging digital channels with expertise in channel optimization across platforms (e.g., Google, Microsoft, YouTube, Meta, LinkedIn, Tiktok, Connected TV, and more)
• Own digital paid channel optimization, continuously testing and refining tactics to impact business targets (MQLs, Webstore revenue, Direct sales revenue, and more)
• Oversee daily, hands-on management of performance marketing campaigns, including analysis, multi-campaign set[1]up, bid management, creative optimization, conversion strategy, and reporting.
• Build full lifecycle media campaigns tailored to target segments/ICP models to support and facilitate customer journey acceleration (e.g., Awareness, Consideration, Conversion, Expansion).
• Deep understanding of B2B CRM platforms and offline conversion tracking, with the ability to adapt media and attribution strategies as third-party cookies are phased out. Skilled in tracking leads through the full funnel and optimizing for quality metrics such as sales-qualified leads (SQLs), not just platform conversion volume.

Measurement, Analytics & Attribution

• Manage media and conversion attribution from first touch, last touch, and multitouch attribution to maximize media performance and attribute media impact on business outcomes from the marketing pipeline and attribution to conversion on revenue.
• Collaborate with regional marketing/sales leadership on media budget strategy, allocation, and forecasting to ensure efficient investment across channels and alignment with growth objectives.

Cross-Functional Collaboration & Leadership

• Collaborate cross-functionally with product, creative, analytics, and sales teams to ensure digital media strategies are integrated with broader marketing and business objectives.
• Stay ahead of digital marketing trends, search engine/social media algorithm updates, and especially the evolving landscape of AI technologies and use cases.

About You: 

• 7+ years of experience in B2B SaaS demand generation, performance marketing and/or growth marketing.
• Bachelor’s Degree in Marketing or related field, preferably with a background in Marketing, Business, Communications or related field.
• You have a proven track record of successfully managing large-scale marketing projects, demonstrating expertise in project planning and execution.
• You have a history of collaborating effectively with cross-functional teams, including sales, product, and creative departments, to achieve business objectives.
• Experience in managing multi-figure budgets, ensuring cost-effective resource allocation and financial compliance.
• You are proficient in Agile and other project management methodologies, with the ability to adapt to changing project requirements.
• You possess excellent written and verbal communication skills, enabling effective stakeholder management and team collaboration.
• Highly adaptable and flexible, with a proven ability to navigate complex project environments and adjust strategies as needed.
• A results-driven professional who thrives in a fast-paced, dynamic environment.

Extras:

• Experience in the AEC (Architecture, Engineering, and Construction) industry.
• Comfortable learning new technology and adopting processes. After all, we are a software company
• Proficiency in marketing automation platforms, CRM tools (Salesforce), and data analytics tools

What we offer: 

• People-focused, entrepreneurial culture with the backing of a stable, global, corporate entity – Nemetschek 

• Competitive compensation and benefits package 

• 100% paid medical premiums for employees, 80% paid for dependents 

• Fully vested 401K right from the day you start 

• Generous PTO, including sick/mental health & volunteer days 

• Free & unlimited access to BetterUp Care, a well-being platform 

• Work-life balance fostered through a culture of diversity, inclusion, and appreciation of individual lifestyle needs 

• Opportunity for continuous professional development 

• Free & unlimited access to LinkedIn Learning 

• Up to $5K annual education reimbursement (after 1 year tenure) 

Below is our DEIBA (Diversity, Equity, Inclusion, Belonging, and Accessibility) mission statement: 

Bluebeam is committed to building an inclusive environment in which everyone, regardless of background, has an opportunity to experience a deep sense of belonging. Each of our unique perspectives amplifies our collective power, and by encouraging diverse perspectives in an environment infused with mutual respect, we arrive at better solutions. And when we bring the best version of ourselves to work, we can make our best contributions to the global community of people who build our world.​ 

About Bluebeam: 

The construction industry is adopting new technology at a feverish pace. Tablets and cell phones are replacing paper blueprints, drones are surveying job sites in 3D, and cloud collaboration is changing the way teams work together. Bluebeam plays a crucial role in this transformation. The key to our success is a customer-focused approach to product development: we work with the industry to create solutions for the industry. Today, over 3 million people throughout the world use Bluebeam. In the US, we’re a critical partner for the majority of top AEC firms, and rapidly expanding our presence globally, with offices in Sweden, Germany, and the UK. 

Come design and build your future with us! 

Bluebeam is proud to be an equal-opportunity workplace. We are committed to equal opportunity regardless of race, color, ancestry, religion, gender, gender identity, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status. 

Base pay offered will depend upon qualifications and other operational considerations. Base pay is one part of Bluebeam’s Total Rewards program, which seeks to compensate and recognize employees for their work. Most sales positions are eligible for commission under the terms of an applicable commission plan, while most non-sales positions are eligible for a bonus under the terms of an applicable bonus plan. Additionally, Bluebeam provides best-in-class benefits, with 100% employee-covered health and welfare benefits and paid time off.  Bluebeam is a growing company with many opportunities. If this role and/or pay range is not an exact fit, we still encourage you to apply. 

Base Pay Range: $108,900 - $136,000 + Annual bonus