Industry Marketing Manager

At Bluebeam, we empower people to advance the way the world is built. We create smart software solutions that make construction sites more efficient, connected, and safe and improve the lives of design and construction professionals everywhere.

The Industry Marketing Manager is responsible for driving success in key industry segments, improving market differentiation, fueling growth, and expanding our industry presence.

About the Role:

• Industry-focused positioning and message development: Clearly articulate the value proposition and unique advantages for customers in different industry segments.
• Market Analysis and Strategy Development: Create and synthesize market intelligence to develop strategic industry segment marketing plans that drive brand awareness and market share growth.
• Campaign Development: Devise and champion industry marketing campaigns by providing briefs and proposals that activate channels and resources to engage target audiences, generate leads, and meet key objectives.
• Stakeholder Engagement: Collaborate with cross-functional internal teams (product, sales, customer success, content creators) and external partners (industry associations, media) to align marketing efforts with business goals.

About You:

• Mid-level experience in Industry Marketing or Product Marketing
• Proven experience in the software industry or product marketing, preferably in a B2B SaaS or AECO industry company with a consistent record of developing and implementing successful marketing programs.
• Understanding of AECO and adjacent industry segments and nuances between them, including market trends, key players, and competitive landscape. Growth mindset to develop deep expertise.
• Ability to think strategically and develop comprehensive, actionable marketing plans that align with business objectives, leveraging data-driven insights to drive growth and market penetration.
• Excellent written and verbal communication skills to articulate complex concepts to target audiences in a clear and compelling manner.
• Strong interpersonal skills to work effectively with cross-functional stakeholders and others to ensure integrated efforts and aligned teamwork.
• Sharp vision for technical marketing content that enhances storytelling with relevant  and impactful imagery and video.
• Ability to adapt and thrive in a dynamic environment, effectively managing multiple priorities to meet deadlines and business goals.

What we offer

• People-focused, entrepreneurial culture with the backing of a stable, global, corporate entity – Nemetschek
• Competitive compensation and benefits package
  • 100% paid medical premiums for employees, 80% paid for dependents
  • Fully vested 401K right from the day you start
  • Generous PTO, including sick/mental health & volunteer days
  • Free & unlimited access to BetterUp Care, a well-being platform
• Work-life balance fostered through a culture of diversity, inclusion, and appreciation of individual lifestyle needs
• Opportunity for continuous professional development
  • Free & unlimited access to LinkedIn Learning 
  • Up to $5K annual education reimbursement (after 1 year tenure)

Below is our DEIBA (Diversity, Equity, Inclusion, Belonging, and Accessibility) mission statement:

Bluebeam is committed to building an inclusive environment in which everyone, regardless of background, has an opportunity to experience a deep sense of belonging. Each of our unique perspectives amplifies our collective power, and by encouraging diverse perspectives in an environment infused with mutual respect, we arrive at better solutions. And when we bring the best version of ourselves to work, we can make our best contributions to the global community of people who build our world.​

About Bluebeam

The construction industry is adopting new technology at a feverish pace. Tablets and cell phones are replacing paper blueprints, drones are surveying job sites in 3D, and cloud collaboration is changing the way teams work together. Bluebeam plays a crucial role in this transformation. The key to our success is a customer-focused approach to product development: we work with the industry to create solutions for the industry. Today, over 3 million people throughout the world use Bluebeam. In the US, we’re a critical partner for the majority of top AEC firms, and rapidly expanding our presence globally, with offices in Sweden, Germany, and the UK.

Come design and build your future with us!

Bluebeam is proud to be an equal opportunity workplace. We are committed to equal opportunity regardless of race, color, ancestry, religion, gender, gender identity, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.

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Base pay offered will depend upon qualifications and other operational considerations. Base pay is one part of Bluebeam’s Total Rewards program, which seeks to compensate and recognize employees for their work. Most sales positions are eligible for commission under the terms of an applicable commission plan, while most non-sales positions are eligible for a bonus under the terms of an applicable bonus plan. Additionally, Bluebeam provides best-in-class benefits, with 100% employee-covered health and welfare benefits and paid time off.  Bluebeam is a growing company with many opportunities. If this role and/or pay range is not an exact fit, we still encourage you to apply.

Base salary range for this position is $105,800 – 132,100

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