EMEA Digital Marketing Manager

At Bluebeam, we empower people to advance the way the world is built. We create smart software solutions that make construction sites more efficient, connected, and safe and improve the lives of design and construction professionals everywhere.

The Digital Marketing Manager role is focused on working closely with the EMEA marketing team, wider global marketing organization and our digital agency, and is responsible for the following:

Manage and optimize our always-on demand generation campaigns across:

• Paid search on Google and Microsoft Bing.

• Paid display ads through the Google Display Network (GDN) & programmatic display platforms

• Paid social media channels including Facebook, Instagram, YouTube and Twitter/X

Agency management. Maintaining close working relationships with our digital agency. Ensuring and enabling productivity, collaboration and performance in their work with Bluebeam.

Manage budgets across all the above channels, recommending budget allocations by channel and campaign to drive maximum ROI and ensuring internal process requirements are met

Monitoring of and weekly reporting of all primary KPIs to regional and leadership teams.  

Supporting the regional marketing team with best practice recommendations and executional support for digital tactics as part of wider campaigns.

Identifying new ad opportunities, including seeking out and developing new and emerging platforms (Reddit and Amazon) to help Bluebeam drive growth.

Testing and learning, and providing optimization recommendations to the EMEA Marketing Director

Key KPIs / Metrics for this role:

• ROAS

• Leads / MQLs

• Web store revenue

Key responsibilities

Reasonable accommodations may be made to enable individuals with disabilities to perform the following essential functions:

• Coordinate with creative, and production teams to finalize marketing assets. These assets drive channel growth and ensure campaigns are in alignment with brand positioning and long-term goals.

• The DMM also reconciles monthly advertising budgets, vendor partner invoices and reports on asset performance for paid display, paid search, and video ad metrics

• Ensure creative media assets are matched to the appropriate channel such as paid display, paid social, paid video, and paid search

• Provide monthly budget reporting and budget spend on media expenditures including vendors, paid social, paid media and paid search

• Performance Reporting: analyze and disseminate comprehensive reporting of demand generation marketing campaigns

• Assist the Director of Demand Gen on a detailed analyses of campaign effectiveness including segmentation, creative targeting, and cohort analysis

• Drive day-to-day channel operations in tandem with assisting in the development of the channel’s long-term strategy with the Director of Demand Generation

• Serve as a subject matter expert for LinkedIn, Instagram, Facebook, YouTube, Twitter, and overall digital marketing trends

Required skills

• 5+ years in a digital marketing role. Responsible for media budget management and management of digital marketing campaigns

• Bachelor’s Degree in relevant discipline eg Digital Marketing

• Strong writing, communications and project management skills preferred

Required operational expertise in:

• Google Ads

• GA4

• Facebook/Instagram Ads

• LinkedIn Campaign Manager

• Salesforce

• Google Display Network

• Microsoft Office (Word, Powerpoint and Excel)

• Microsoft Outlook

• Strong communication skills

f you think you are a good match for the Bluebeam team, please send us your CV

What We Offer:

• People-focused, entrepreneurial start-up culture with the backing of a stable, global, corporate entity – Nemetschek

• Competitive compensation and benefits package (medical, dental, education reimbursement, pension, wellness resources)

• Work-life balance fostered through a culture of diversity, inclusion, and appreciation of individual lifestyle needs

• Opportunity for continuous professional development (free unlimited access to LinkedIn Learning and up to $5k annual education reimbursement after 1 year tenure)

Below is our DEIBA (Diversity, Equity, Inclusion, Belonging, and Accessibility) mission statement:

Bluebeam is committed to building an inclusive environment in which everyone, regardless of background, has an opportunity to experience a deep sense of belonging. Each of our unique perspectives amplifies our collective power, and by encouraging diverse perspectives in an environment infused with mutual respect, we arrive at better solutions. And when we bring the best version of ourselves to work, we can make our best contributions to the global community of people who build our world.​

About Bluebeam

The construction industry is adopting new technology at a feverish pace. Tablets and cell phones are replacing paper blueprints, drones are surveying jobsites in 3D, and cloud collaboration is changing the way teams work together. Bluebeam plays a crucial role in this transformation. The key to our success is a customer-focused approach to product development: we work with the industry to create solutions for the industry. Today, over 3 million people throughout the world use Bluebeam. In the US, we’re a critical partner for the majority of top AEC firms, and rapidly expanding our presence globally, with offices in Sweden, Australia, Germany and the UK.

Come design and build your future with us!

Bluebeam is proud to be an equal opportunity workplace. We are committed to equal opportunity regardless of race, color, ancestry, religion, gender, gender identity, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.

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