Digital Performance Media Lead

At Bluebeam, we empower people to advance the way the world is built. We create smart software solutions that make construction sites more efficient, connected, and safe, and improve the lives of design and construction professionals everywhere.

About the Role: 

The Digital Performance Media Lead is a hands-on, results-driven leader responsible for driving demand generation and measurable business growth for our SaaS technology company. This role requires deep expertise in search engine marketing (SEM), search engine optimization (SEO), digital channel optimization, analytics, tagging, and advanced measurement enablement.

Crucially, this leader will pioneer strategies to ensure our brands, content, and campaigns are discoverable not just by search engines, but by AI-powered answer engines—the new gatekeepers of digital visibility.  As a critical leader of the Demand Generation team, jump in on day one, drive change across the Nemetschek brands while building a scalable Performance Media team, systems, and processes around them.  

Key Responsibilities:

1. Digital Performance Strategy & Execution

• Lead the development and execution of digital performance media campaigns across paid search, SEO, social, programmatic display, and other emerging digital channels with expertise in channel optimization across platforms (e.g., Google Ads, Microsoft Ads, YouTube, Meta Ads, LinkedIn Ads)
• Own digital paid channel optimization, continuously testing and refining tactics to improve both media and business targets (e.g., increasing conversion rates, optimizing acquisition costs, pipeline acceleration, and maximizing ROAS)
• Oversee daily, hands-on management of SEM campaigns, including analysis (leveraging tools like SEMRush), multi-campaign set-up (Search PPC, PMAX, digital display, Demand Gen, etc.), bid management, creative optimization, conversion strategy, and reporting.
• Build full lifecycle media campaigns tailored to target segments/ICP models to support and facilitate customer journey acceleration (e.g., Awareness, Consideration, Conversion, Expansion).
• Deep understanding of B2B CRM platforms and offline conversion tracking, with the ability to adapt media and attribution strategies as third-party cookies are phased out. Skilled in tracking leads through the full funnel and optimizing for quality metrics such as sales-qualified leads (SQLs), not just platform conversion volume.
• Content Strategy – Design a precise content strategy, including what individual pieces need to be created based on solutions and audiences, how and where to distribute them, and how to measure success.

2. Measurement, Analytics & Attribution

• Set up and own advanced tag management solutions (e.g., Google Tag Manager GA4, etc.) to ensure accurate tracking, measurement, and attribution of all digital media activities.
• Manage media and conversion attribution from first touch, last touch, and multitouch attribution to maximize media performance and attribute media impact on business outcomes from the marketing pipeline and attribution to conversion on revenue. 
• Own the build and optimization of analytics dashboards and views in GA4 and Looker while partnering with the Director of Data Analytics & Insights on advanced views (e.g., Tableau, Power BI) to deliver actionable insights.
• Strategically guide and optimize reporting dashboards (Google Analytics, Looker, Tableau, or similar) to deliver actionable insights to stakeholders.
• Collaborate with leadership on media budget strategy, allocation, and forecasting to ensure efficient capital deployment across channels and alignment with growth objectives.

3. Cross-Functional Collaboration & Leadership

• Collaborate cross-functionally with product, creative, analytics, and sales teams to ensure digital media strategies are integrated with broader marketing and business objectives.
• Build and develop a high-performing team of digital marketing professionals, fostering a culture of experimentation, accountability, and continuous improvement.
• Stay ahead of digital marketing trends, search engine algorithm updates, and especially the evolving landscape of AI-powered content discovery.

4. AI Channel & Content Optimization

• Develop and implement strategies to ensure our content is discoverable and recommended by AI-powered answer engines (e.g., ChatGPT, Gemini, Perplexity).
• Build and optimize modular, structured content (frameworks, glossaries, templates, and processes) that AI can confidently reuse and recommend.
• Syndicate content across platforms (Medium, Substack, Quora, LinkedIn, niche forums) to maximize visibility where AI systems source their data.
• Develop unique frameworks, models, and terminology to embed our expertise into the industry’s and AI’s collective vocabulary.

About You:

• Mid to Senior level experience in digital performance marketing, with a proven track record in SEM, SEO, and digital channel optimization for B2B SaaS or technology companies.
• Strong leadership and mentoring experience, with a collaborative and agile approach to team management.
• Deep, hands-on expertise in major search engine marketing platforms (Google Ads, Bing Ads), including campaign setup, optimization, and reporting.
• Advanced knowledge of SEO best practices, technical SEO, and content optimization strategies.
• Demonstrated experience in AI-driven content optimization—structuring, syndicating, and positioning content for inclusion in AI-generated answers and recommendations.
• Proficiency in measurement strategy across tag management systems (e.g., Google Tag Manager), web analytics (Google Analytics, Adobe Analytics), CRM (SFDC), and attribution modeling.
• Strong analytical skills with the ability to interpret complex data, conduct incrementality and A/B testing, and translate insights into actionable strategies.
• Experience with marketing automation platforms (e.g., Marketo, Pardot) and content management systems (e.g., WordPress, Drupal) is a plus.
• Demonstrated ability to build, launch, and optimize demand generation programs that drive pipeline and revenue growth.
• Excellent project management, communication, and stakeholder management skills, with the ability to present complex strategies and results to senior leadership.
• Ability to travel, 10-20% is expected.

Bonus Points:

• Expert in marketing technologies, specifically Marketing Automation (Marketo, HubSpot), CRM (Salesforce, HubSpot), and Analytics (Google Analytics)
• Agency and/or media consulting background

What we offer:

• People-focused, entrepreneurial culture with the backing of a stable, global, corporate entity – Nemetschek
• Competitive compensation and benefits package
  • 100% paid medical premiums for employees, 80% paid for dependents
  • Fully vested 401K right from the day you start
  • Generous PTO, including sick/mental health & volunteer days
  • Free & unlimited access to BetterUp Care, a well-being platform
• Work-life balance is fostered through a culture of diversity, inclusion, and appreciation of individual lifestyle needs 
• Opportunity for continuous professional development
  • Free & unlimited access to LinkedIn Learning 
  • Up to $5K annual education reimbursement (after 1 year tenure)

Below is our DEIBA (Diversity, Equity, Inclusion, Belonging, and Accessibility) mission statement:

Bluebeam is committed to building an inclusive environment in which everyone, regardless of background, has an opportunity to experience a deep sense of belonging. Each of our unique perspectives amplifies our collective power, and by encouraging diverse perspectives in an environment infused with mutual respect, we arrive at better solutions. And when we bring the best version of ourselves to work, we can make our best contributions to the global community of people who build our world.​ ​​​​​​​

About Bluebeam

The construction industry is adopting new technology at a feverish pace. Tablets and cell phones are replacing paper blueprints, drones are surveying job sites in 3D, and cloud collaboration is changing the way teams work together. Bluebeam plays a crucial role in this transformation. The key to our success is a customer-focused approach to product development: we work with the industry to create solutions for the industry. Today, over 3 million people throughout the world use Bluebeam. In the US, we’re a critical partner for the majority of top AEC firms, and rapidly expanding our presence globally, with offices in Sweden, Germany, and the UK.

Come design and build your future with us!

Bluebeam is proud to be an equal-opportunity workplace. We are committed to equal opportunity regardless of race, color, ancestry, religion, gender, gender identity, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.

Base pay offered will depend upon qualifications and other operational considerations. Base pay is one part of Bluebeam’s Total Rewards program, which seeks to compensate and recognize employees for their work. Most sales positions are eligible for commission under the terms of an applicable commission plan, while most non-sales positions are eligible for a bonus under the terms of an applicable bonus plan. Additionally, Bluebeam provides best-in-class benefits, with 100% employee-covered health and welfare benefits and paid time off.  Bluebeam is a growing company with many opportunities. If this role and/or pay range are not an exact fit, we still encourage you to apply.

Base salary range for this position is $91,600 - $114,500

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